Bumbung Brand Identity

Bumbung was a aspiring Malaysian startup, aiming to connect home-seekers and real estate agents and pair them up together.

I worked closely with the founders to create a refreshing brand and identity that helps to stand out from its competitors, as well as to make it appealing to young working professionals who are their target audiences.

As bumbung basically means 'roof' in Malay, I intended to tie its literal meaning to bumbung's goal of connecting home-seekers and agents. Therefore, the logomark is built of a simple idea of connectivity through their services, forming the shape of a roof.

As well as coming up with its brand identity, I also worked closely with the developer team to facelift UI/UX interface for bumbung's initial website as well their customer/agents backend portal.