Eastern Warehouse

Eastern Warehouse started as a Furniture Wholesale family business 30 years ago, carrying a strong passion for design and a distinctive selection of furniture intended for Australian living.

As the core of the business itself has shifted to more e-commerce oriented clients, one of my first tasks was to bring the brand back up to the current times, as well as translating its product offerings to its potential value. This would help transition to the philosophy and beliefs in forming its sister brand — L3 Home.

Asides from managing the branding and marketing side of things, I am also in charge of the Operations and Customer Service (partially) side of things. Along the way, these roles has helped me gained experience in the fundamentals of managing warehouses for online fulfillment and dropshipping as well as how the supply chain works in the e-commerce industry.