L3 Home: Like It, Live It, Love It

L3 Home represents the progression of the home furniture industry of Australia, as people had started to pick up e-commerce as an alternative to the traditional brick and mortar stores in 2016. This is especially quite a unique challenge within this space as furniture are considered bulky items and most Australians had still prefer to walk ins prior to making their purchase.

I was tasked to design a logomark which represents the convergence of the 3 key messages — Like it, Live it and Love it. As a forward thinking brand, I designed the logo and modified the font to be very simple yet modern, attempting to stay away from how a lot of traditional brands wanted to portray themselves — classic and traditional.

All of this was adapted and expanded upon in every branding and marketing material, as well as the framework for how we have envisioned the online store. My approach to researching into competitors as well as customer insights based on our customer's testimonials have led us to being able to build a website which is not just user friendly and approachable, but ultimately stay true to the brand identity we want to present as well.

Ever since the website was launched (especially in the beginning of the pandemic year 2020), the brand has grown strength to strength — from being able to hit record sales due to the healthy traffic coming in, to being featured in household names such as Bunnings as well as primetime TV shows such as The Living Room and The Block.